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Achieving Salesforce MCC-201 certification can significantly enhance your career prospects, as it validates your skills and knowledge in Marketing Cloud Connect. Marketing Cloud Connect Essentials certification also demonstrates your ability to integrate different Salesforce platforms and use them to deliver personalized and effective marketing campaigns. Moreover, Salesforce certification is highly recognized in the industry, and it can open up new opportunities for job roles, promotions, and higher salaries.

The MCC-201 certification exam covers a range of topics, including Marketing Cloud Connect configuration, data synchronization, lead and contact optimization, campaign management, reporting and analytics, and troubleshooting. MCC-201 Exam is geared towards marketing and sales professionals, Salesforce administrators, and consultants who want to deepen their knowledge of Marketing Cloud Connect and its capabilities. MCC-201 certification holders are recognized as experts in integrating Salesforce's marketing and sales platforms, and are highly valued by organizations looking to optimize their marketing and sales activities.

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Salesforce MCC-201 (Marketing Cloud Connect Essentials) exam is designed to test your knowledge of Marketing Cloud Connect, which is an integration tool that connects Salesforce Sales and Service Cloud with Marketing Cloud. MCC-201 exam is meant for professionals who want to gain expertise in using Marketing Cloud Connect to synchronize data, personalize customer experiences, and automate marketing campaigns across different Salesforce platforms. MCC-201 Exam consists of 60 multiple-choice questions and lasts for 90 minutes.

Salesforce Marketing Cloud Connect Essentials Sample Questions (Q91-Q96):

NEW QUESTION # 91
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
D. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

Answer: D

Explanation:
To send an email to one million contacts in Sales Cloud using 10+ fields to segment contacts, Northern Trail Outfitters should send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow. Sending to a Salesforce Report allows marketers to use existing reports in Sales Cloud as target audiences in Marketing Cloud without importing or syncing data. Using Email Studio Send Flow allows marketers to select an audience, an email message, and other options for sending an email campaign. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5

NEW QUESTION # 92
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate in this situation?

A. Write a custom SSJS script to
B. Split the existing activities into two separate automations.
C. validate the row count of the staging data extension and send a notification email.
D. Place a Verification Activity between the import and SQL Query activity.
E. Implement a Wait Activity to wait until the data extension is populated with records.

Answer: D

Explanation:
To inform NTO's marketing manager if more than 1,000 records are ever imported through this automation, and prevent the sendable data extension from being updated that day, the consultant should place a Verification Activity between the import and SQL Query activity. A Verification Activity is an activity that allows marketers to verify if certain conditions are met before proceeding with the next activity in an automation. For example, a Verification Activity can check if the number of records in a data extension is above or below a specified threshold, and send an email notification or stop the automation based on the result. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_verification_activity.htm&type=5

NEW QUESTION # 93
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different
data extensions.
Which workflow should meet these requirements?

A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Answer: D

NEW QUESTION # 94
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

A. Personalization Strings still allow PII to be displayed within an email.
B. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
C. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
D. Tokenized Sending should be combined with field-level data encryption for additional security.

Answer: B,C

NEW QUESTION # 95
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?

A. Create a scheduled daily automation that includes an import activity and user-initiated send.
B. Create a triggered automation that includes an import activity and user-initiated send.
C. Create a scheduled monthly automation that includes an import activity and triggered send.
D. Create a triggered automation that includes an import activity and triggered send.

Answer: B

NEW QUESTION # 96
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