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CIW Social Media Specialist Sample Questions (Q26-Q31):

NEW QUESTION # 26
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?

A. Listen and analyze
B. Define strategies
C. Identify the target audience
D. Set goals

Answer: C

Explanation:
James is in the stage of identifying the target audience. This involves creating detailed personas that represent different segments of potential customers. By ranking these personas based on their level of interest in the product, James can prioritize marketing efforts towards those most likely to convert, thereby optimizing the effectiveness of the social media strategy. This stage is crucial for understanding who the customers are, what they need, and how best to engage with them. Setting goals, listening and analyzing, and defining strategies are separate stages that follow after the target audience is clearly identified.

NEW QUESTION # 27
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?

A. Manage and mitigate
B. Identify and resolve
C. Asses and evaluate
D. Monitor and revise

Answer: C

Explanation:
In the context of social media risk management, the stage that involves assigning probability levels to threats is the "Assess and evaluate" stage. This stage includes identifying potential threats, analyzing their likelihood, and evaluating their potential impact. By doing so, strategic decisions can be made to prioritize and address the most significant risks. Implementing a quarterly comprehensive evaluation and daily checks are part of this stage, ensuring continuous monitoring and assessment to mitigate any threats promptly.

NEW QUESTION # 28
A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?

A. Webinar
B. Live streaming
C. Micro blog
D. Business blog

Answer: C

NEW QUESTION # 29
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?

A. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
B. Ignore the other sites because his primary audience does not participate on them.
C. Hire someone to create and maintain his online presence on other social media sites.
D. Create placeholder pages that redirect visitors to his Web site or other social media sites.

Answer: D

Explanation:
For a self-employed motivational speaker with limited resources, creating placeholder pages that redirect visitors to his website or other active social media sites (Option C) is the most cost-effective solution. This approach ensures that potential customers can still find and connect with him through their preferred social media platforms, even if he cannot actively maintain a presence on those sites. Placeholder pages can provide essential information and direct traffic to hisprimary channels, thereby maintaining visibility without the need for additional resources or ongoing maintenance. This strategy maximizes efficiency and maintains a broad reach.
References:
* Forbes: "Cost-Effective Social Media Strategies for Small Businesses"
* Entrepreneur: "How to Manage Social Media When You're Short on Time"

NEW QUESTION # 30
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?

A. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
B. Hire an outside company to take over customer communications on current social media platforms.
C. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
D. Start live streaming videos of exercise classes to encourage more people to join.

Answer: A

NEW QUESTION # 31
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