CERTIFICATION PROGRAM IN INDUSTRY RESEARCH
DURATION – 12 MONTHS
INTRODUCTION
The study of research methodology gives the student the necessary training in gathering material and arranging or card-indexing them, participation in the field work when required, and also training in techniques for the collection of data appropriate to particular problems, in the use of statistics, questionnaires and controlled experimentation and in recording evidence, sorting it out and interpreting it.
IMPORTANCE OF INDUSTRY RESEARCH METHODOLOGY
Knowledge of research methodology and research techniques for one who is preparing a career of carrying out research It helps a researcher to develop disciplined thinking or a ‘bent of mind’ to observe the field objectively.
Those aspiring for career in research must develop the skill of using research techniques and must have thorough understanding of the logics behind them. Knowledge of how to do research will inculcate the ability to evaluate and use research results with reasonable confidence.
The knowledge of research methodology is helpful in various fields such as government or Business administration, community development and social work where persons are increasingly called upon to evaluate and use research results for action.
It enables acquiring a new intellectual tool which can mould the perspective of looking at the world and assists in intelligent decisions concerning problems facing us in practical life at different points of time. In this scientific age, all of us are in many ways consumers of research results and we can use them intelligently provided we are able to judge the adequacy of the methods by which they have been obtained.
The knowledge of methodology assists the industry and customers to identify problems in various areas in its operations and apply research methodology to acquire the data and apply tools to evaluate the results and enable the industry to take rational decisions.
This programmed is designed to equip participants to gain professional knowledge for the purpose of career progression.